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A NEW YEAR OF NEUTRALS

Start the year with a space that inspires. The beauty of a new rug can instantly transform a room. Whether you’re drawn to a luxurious plush rug or the timeless appeal of a flatweave — our curated selection offers the perfect balance of texture, simplicity, and style. Discover the full range for an effortless refresh to your home.

Plush wool rug Grand Chestnut pictured in a stunning New York living room with neutral colored furniture and a large painting.

NEUTRALA ULLMATTOR

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  • Grand – Dusty White

    Plush Luxury Wool Rug

    From $595.00

  • Grand – Sand

    Plush Luxury Wool Rug

    From $995.00

  • Grand – Chestnut

    Plush Luxury Wool Rug

    From $995.00

  • Park – Dusty White

    Plush Textured Wool Rug

    From $995.00

  • Park – Oatmeal

    Plush Textured Wool Rug

    From $995.00

  • Park – Gray

    Plush Textured Wool Rug

    From $995.00

  • Park – Almond

    Plush Textured Wool Rug

    From $995.00

  • Plush wool rug Grand in Walnut pictured in a brightly lit living room with large windows and muted interior design details in Soho, New York.

    Grand – Walnut, Soho, New York.

  • Close up shot of plush rug Grand in color Dusty White.

    Grand – Dusty White, Stockholm, Sweden.

  • Plus wool rug Park in Oatmeal pictured in a modern living room with wooden chairs and wood panelled wardrobe in the background.

    Park – Oatmeal, London.

  • Plush rug Grand in color Chestnut styled in a contemporary, eclectic way.

    Grand – Chestnut, Stockholm, Sweden.

  • Close up of Park rug in color Almond underneath a glass table and wooden chairs.

    Park – Almond, Stockholm, Sweden.

  • Grand plush wool rug in color Sand styled in a minimalistic and Scandinavian home.

    Grand – Sand, Stockholm, Sweden.

  • Close up shot of plush wool rug Grand in Walnut with a gray sofa and wooden coffee table.

    Grand – Walnut, Soho, New York.

  • Park rug in color Almond displayed in a beautiful apartment, styled with vintage wooden furniture.

    Park – Almond, Stockholm, Sweden.

COLORS OF CALM

Soft beiges, calming grays, and warm taupes — our neutral flatweaves bring harmony to your home. These colors transcend trends, providing a versatile backdrop for accent hues or stand beautifully on their own.

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Flatweave wool rug Braid in Cream pictured in a living room with a black fireplace and white sofa.
  • Flatweave wool rug Braid in Cream pictured in a bedroom with a beige bed frame and The Grand curtains.

    Braid – Cream, Stockholm, Sweden.

  • Close up shot of flatweave wool rug Braid in Taupe Mix.

    Braid – Taupe Mix, Stockholm, Sweden.

  • Flatweave wool rug Bouclé in Cream pictured in a bedroom with a wooden bed frame and neutral colored bedsheets.

    Bouclé – Cream, Stockholm, Sweden.

  • Close up shot of flatweave wool rug Boucle in Cream with a brown velvet armchair.

    Bouclé – Cream, Stockholm, Sweden.

  • Wool flatweave rug Zero Basket Sand Mix photographed in a modern living room with light colored furniture and concrete interior details in Falsterbo, Sweden.

    Zero Basket – Sand Mix, Falsterbo, Sweden.

  • Flatweave wool rug Zero Basket Gray Mix photographed in a modern living room setting next to a beautiful spiral staircase in Falsterbo, Sweden.

    Zero Basket – Gray Mix, Falsterbo, Sweden.

  • Flatweave wool rug Zero Basket in Brown pictured with a modern floor bed with a black wooden bed frame.

    Zero Basket – Brown, Stockholm, Sweden.

  • Close up shot of flatweave wool rug Zero Brown pictured with a basket weave chair.

    Zero – Brown, Stockholm, Sweden.

COMFORT NEUTRALS

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  • Zero – Cream Mix

    Flatweave Undyed Wool Rug

    From $395.00

  • Zero – Warm Gray

    Flatweave Undyed Wool Rug

    From $395.00

  • Zero – Brown

    Flatweave Undyed Wool Rug

    From $395.00

  • Braid – Cream

    Braided Chunky Wool Rug

    From $995.00

  • Braid – Taupe Mix

    Braided Chunky Wool Rug

    From $995.00

  • Braid – Navy

    Braided Chunky Wool Rug

    From $995.00

  • Zero Basket – Sand Mix

    Basketweave Chunky Wool Rug

    From $695.00

  • Zero Basket – Gray Mix

    Basketweave Chunky Wool Rug

    From $695.00

  • Zero Basket – Brown

    Basketweave Chunky Wool Rug

    From $695.00

BEAUTIFULLY BOHEMIAN

Hand-knotted from supremely soft wool, our shaggy rug collections combine timeless style with exceptional craftsmanship. Designed to bring subtle texture to any room, each rug enhances your space with enduring comfort.

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Shag wool rug Boho in Brown Mix pictured in a minimalistic living room with large windows and artistic interior design details in Sweden.
  • Shag wool rug Boho in Sand Mix pictured in a modern living room with minimalistic interior design details in front of a staircase and fireplace in Sweden.

    Boho – Sand Mix, Färingsö, Sweden.

  • Shag wool rug Boho in Brown Mix pictured in a minimalistic bedroom with a wooden partition and muted interior design details in Sweden.

    Boho – Brown Mix, Färingsö, Sweden.

  • Fields Dusty White rug pictured in a contemporary living room with large windows which show the forrest.

    Fields – Dusty White, Stockholm, Sweden.

  • Close up shot of shag wool rug Boho in Brown Mix with a modern armchair in metal and suede.

    Boho – Brown Mix

  • Shag wool rug Boho Sand Mix pictured in a modern brutalism style lounge room with metal architectural details and a soft white sofa in London.

    Boho – Sand Mix, London.

  • Close up shot of shag wool rug Fields in Dusty White.

    Fields – Dusty White, Stockholm, Sweden.

  • Shag wool rug Boho in Gray Mix pictured in a cozy bedroom with rustic interior design details.

    Boho – Gray Mix, Stockholm, Sweden.

  • PLUSH RUGS

    Plush wool rug Grand in Chestnut pictured in a brightly lit living room with large windows and muted interior design details in Soho, New York.

  • JUTE RUGS

    Jute rug Edge Cream pictured in a cozy living room with neutral colored furniture and large plants at studio WAS in New York.

  • SHAG RUGS

    Boho rug in Sand paired with a matching curved bouclé sofa in a sunlit living room.

  • FLATWEAVE RUGS

    Wool flatweave rug Zero Basket Sand Mix photographed in a modern living room with light colored furniture and concrete interior details in Falsterbo, Sweden.

  • HIGH–CRAFT RUGS

    Twin 01 flatweave rug photographed in a stylish bedroom with a black bed frame in Stockholm, Sweden.