SEASON OF GRANDEUR

A campaign video for Nordic Knots’ Grand rugs, where an elegant older woman applies emerald-toned eyeshadow inspired by Grand in Emerald. Set in a sleek modern lounge with a black sofa, chrome details, and a low steel coffee table, she scrolls through dog photos on Instagram before the film shifts to an overhead view of Grand in Pecan in the same bright living room. The video ends on a vintage speaker delivering a witty voiceover. Transcription: “Like you needed sunglasses just to stand next to her. And then she said she got them on sale, which honestly explains everything. And then. Wait, did I tell you about the shrimp situation? No, because, listen, they were tiny, like offensively tiny. I've seen bigger shrimp in airplane meals. And Victor ate nine of them. No.”

A short video presenting Nordic Knots’ Grand rugs in Emerald, Pecan, and Sakura, filmed in Paris. Curated by Marie-Anne Derville in an apartment designed by Andrée Putman, conceived as a personal space for memory, privacy, and collecting. The interior feels calm and architectural, with clean lines, pale walls, and large windows filtering soft daylight. Sculptural furniture, glass tables, and warm leather armchairs sit alongside curated art and objects, creating a quiet, gallery-like atmosphere. Marie-Anne Derville speaks in voiceover, reflecting on the space’s history and the importance of interior architecture. Full transcription: In this splendid mansion, one of the last vestiges of Claude Nicolas Ledoux, one of the greatest architects of the 18th century in France. Interior design by Andrée Putman. A blend of influences. A blend of styles. A blend of eras. Although it changed my trajectory. Moving in myself a few years ago played a significant role in my journey, in the way I became aware of places. The importance of interior design. Like a small bachelor pad under the rooftops of Paris.