Designing Tomorrow: A Conversation with Hollie Bowden

In the ever-evolving tapestry of design, certain individuals stand out as true visionaries. One such luminary is Hollie Bowden, a trailblazer renowned for her keen eye and profound understanding of the delicate dance between form and function. As part of our exclusive blog series, we engage in a dialogue with Hollie, peering into her insights on the design trends set to shape interiors in 2024.

Photo Genevieve Lutkin

What design trends do you predict will dominate interiors in 2024?

H: There has been a renewed interest in shiny and high-gloss finishes, which I find truly exciting. Stainless steel works beautifully to introduce shine, but I am particularly drawn to how gloss lacquer perfectly complements natural and textured materials, enhancing a neutral palette with some lustre. Alternatively, you can opt for a color in a high-gloss lacquer finish, which works wonderfully in a Twentieth-century setting, alongside cognac leather and mid-tone woods. However, I would shy away from a gloss marble finish in most instances! It's about the play of luminosity: the interplay of matte, honed, and shiny surfaces creating depth and breaking up the homogeneity of dull finishes.

I believe that mid-century is being supplanted by Art Deco in a big way. The way it mixes dominant materials at the moment, such as stainless steel, feels like a really fresh mix. Deco has been ever-popular since its rehabilitation in the '70s, but I think it has ebbed and flowed in prominence. I am expecting it to have a big moment again this year, especially with the incredible artistry of marquetry, where artisans work contrasting veneers into images.

How do these trends align with your personal design philosophy?

H: A continuing ’under the radar’ trend that I am noticing among the designers I love the most is the avoidance of design classics that have become design clichés. Unless there’s an original twist you can put on something like a sofa that has been done to death, even in an obscure fabric, what’s the point? It seems much more in keeping with the times to look for something more individual. I believe our own interior design era is defined by an individual, collected look. Not necessarily academic, but a mix of pieces from different periods, some well-known, some obscure, to achieve a layered look that reflects your own perspective.

Can you share a specific project or concept that embodies your 2024 design predictions?

H: Our recent residential project in Covent Garden incorporates Art Deco influences, notably through the interplay of stainless steel and painted cabinets, along with the use of Zebrano veneer. I drew inspiration from the restraint shown by designers from the Deco era, such as Jean Michel Frank, who utilized highly figured veneers in a refined manner. The glossy elements, including the ceiling, bring vitality to the space while maintaining a calm and serene ambiance.

What Nordic Knots rug would you pair with the envisioned trend, and why?

H: The Loops Yellow rug is a fantastic piece that would beautifully complement the Deco and gloss trends. Its design has a fresh, contemporary edge that seamlessly integrates with our modern era while unmistakably harking back to the ornamental flourishes of Art Deco design. There's a unique quality about a rug that grants you the freedom to introduce a playful touch into a space—this is precisely what I love about this wonderful design.

Photography by Genevieve Lutkin and Oskar Proctor, interiors by Hollie Bowden.