An animated stop-motion video showing the transformation of an empty corner space in Soho, New York, into the Nordic Knots flagship showroom. It begins with a clay figure holding a map of Manhattan, followed by scenes of clearing, construction, and interior styling. Metal hangers are installed with rug samples, and Grand Milano Green covers the floors. In the lounge, Grand Deep Blue is placed under the furniture, with Tigris displayed above on the wall. The video showcases modern furniture and a thoughtfully curated showroom design.