Head of Marketing, US
Nordic Knots is a Swedish design house building a new standard for rugs and home. We are growing fast, and the United States is our largest market, the place where our brand has found the audience, the homes, and the cultural conversation that matter most to us. The work we do here deserves a leader on the ground.
We are hiring our first Head of Marketing US, based in New York. You will translate our Scandinavian brand into a distinctly American presence, on shoots, in showrooms, at dinners, across print pages and podcast feeds, and in the rooms where our most important partnerships are negotiated.
You will not be alone. Our Brand Director, creative team, Communications Director, PR Manager, and community specialist are in Stockholm, and you will work closely with all of them. But you will be the most senior marketer in our biggest market, and we want someone who can carry that weight.
What you will own
Planning. You will build and own our annual US marketing calendar, the roadmap that says what we do, when, for whom, and why. You will defend priorities at leadership level and make sure every US activity adds up to something bigger than the sum of its moments.
Events and activations. This is where we want you to go big. From intimate designer dinners and showroom evenings to tentpole moments during Design Week in New York, Miami, and LA, you will scale our US events program into a calendar that people want to be part of. Concept to guest list, production to measurement, it is yours.
Media and partnerships. You will own our US print advertising calendar across shelter, design, and lifestyle titles, and build a podcast partnership program that reaches the audiences we care about. Newsletters, Substacks, bespoke editorial collaborations, if it builds the brand through media, it is on your desk. You will negotiate the deals and own the budget.
Flagship partnerships. When a conversation needs weight, a celebrity campaign, a hotel residency, a members-club collaboration, a cultural partnership that moves the needle, you are the person we send. You will work alongside our existing tastemaker and designer programs, focused on the deals that require a director-level seat at the table.
A few times a year, when our Stockholm creatives cannot travel, you will also oversee US shoots produced with freelance creatives, protecting our brand on set and making real-time calls that match our taste.
Who you are
You have spent eight to twelve years building brands, likely inside a lifestyle, design, furniture, fashion, or hospitality company where craft matters. You have scaled an events program and can point to moments you are proud of. You have closed a senior partnership that required sitting across from an agent, a publicist, or a hotel GM. You have negotiated print campaigns and run audio partnerships. You know the difference between execution and strategy, and you can do both.
Your network in New York is real. You know the editors, the designers, the producers, the agencies, the venues, and the tastemakers who make things happen in this city. Los Angeles is not a mystery to you either. You have taste, and you have a point of view about what makes a brand memorable rather than merely visible.
You are comfortable being the only marketer in the room for a while. You are good at working across time zones with a headquartered team without losing either your own judgment or their trust. You care about the work.
What we offer
- The chance to build something, to shape how Nordic Knots shows up in our most important market, with real budget, real autonomy, and a team in Stockholm who backs you up
- A clear growth path. Year one solo, year two your first hire, and a runway into a broader leadership role as the US team expands
- Full health, dental, and vision; 401(k) with match; generous PTO; an employee product allowance; quarterly travel to our Stockholm HQ
- A thoughtful culture that values craft, warmth, and unfussy excellence
Compensation
Base salary of $180,000 to $215,000, plus a performance-based annual bonus and meaningful equity. Total target compensation of $225,000 to $280,000 depending on experience. Final offer reflects partnership experience, network depth, and prior scale of ownership.
How to apply
Tell us why this role speaks to you, a CV, and two or three examples of events, campaigns, or partnerships you are proud of. Work samples are welcome in any format — a link, a PDF, a portfolio, a sentence. We read everything.
Nordic Knots is an equal opportunity employer. We hire for taste, judgment, and craft, and we welcome candidates from every background.